These images above use quite bright colours, however not as bright as in previous decades. This could be due to the improvement in processing and printing of photographs, which is all due to the improvements in technology. These images above are very much in focus, using a large depth of field. Also the way these images above have been composed are effective as they make the selling product the main subject in the image and then showing what you could make with the selling product by showing examples.
During this decade coloured printing of photographs were used more often then black and white images as they were new and more accessible. One reason for this is that instant images had improved and polaroid cameras were invented where they print instant COLOURED images.
This blog above mentions that substitutions were used when photographing food, such as mash potato being used for ice cream, paper mache used for poultry. This was done because the actual food would start to melt of deteriorate when photographing it, making the food look less appetising, so they therefore made substitutions that would do this.
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